The 20th Edition

ETRIA World Conference TRIZ Future 2020

“Systematic Complex Problem Solving in the Age of Digitalization and Open Innovation”

Keynote Speakers


Keynote speakers

We are happy to announce the confirmation of the first two keynote speakers at the 20th edition of ETRIA World Conference TRIZ Future 2020.

Dr. Michèle Routley

Director Emerson Advanced Design Centre (Europe)

Presentation: Consider It SolvedTM – How Emerson Makes Use of Systematic Methods to Innovate and Solve Problems

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Michèle is Director of Emerson’s European Advanced Design Centre – facilitating access to technical expertise for European Business Units, assisting with innovation and new product development. Michèle has a particular interest in strategic technology management and the global dimension of innovation. Previously, as an independent technology management consultant, she worked with organisations across a broad range of industry sectors to implement practical tools to assist with innovation and solve strategic issues. While a Research Associate in the University of Cambridge Institute for Manufacturing, Michèle developed tools to assist industry with technology-based emergence and innovation development. Michèle has an MSci in Physics with Electronics, a PhD in Microelectronics and an MBA in Technology Management. She is currently undertaking an Executive DBA at Cranfield University researching the potential for digitalisation of collaborative technology strategizing.

Presentation abstract

It is will uploaded soon.

Vladimir Petrov

“TRIZ Master”, Professor of G. V. Plekhanov Russian University of Economics

Presentation: TRIZ for Developing Innovative Businesses and Innovation Management Strategies

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Vladimir works in TRIZ since 1972. He is a direct disciple of TRIZ creator, Mr. Genrich Altshuller. He helped to organize many TRIZ schools in Russia, Bulgaria, Czech Republic, Slovakia, Germany, Vietnam and Israel. He often conducted training seminars jointly with Mr. Genrich Altshuller. In total, he delivered more than 50000 hours of lectures on TRIZ and trained more than 6000 persons. Among his disciples there are leading specialists on TRIZ in different countries of the world. He also conducted TRIZ seminars in many cities of Russia, Israel and South Korea. Vladimir took part in solving more than 2000 inventive problems and fulfilled more than 500 projects on TRIZ for the largest companies of the world, such as, Samsung, Intel, Ford Motor Company, General Motors Corp., Boeing, Gillette, Johnson & Johnson, BMW, BOSCH, CompAir, Philips Semiconductors, HP, Applied Materials, etc. He introduced some notions to TRIZ, from which the important concept of “innovation resources”. He developed individual regularities and trends and created his own system of trends of technology evolution, forecasting, solving creative problems in business and promotion of business projects.  He deals with adapting TRIZ for information technologies. He created his own methodology for TRIZ training intended for people of any age and methodology of forming inventive thinking. Author of manuals, as well as of more than 400 printed works and 48 patents. Creator and leading specialist of the biggest TRIZ groups in social networks LinkedIn and Facebook, with more then 14 000 members.

Presentation abstract

The presentation is devoted to algorithms that lead to generation of innovation ideas in business and innovation management strategies. Innovation management methods are based on the works of Prof. Clayton Christensen from HBS, and the means of getting innovation ideas are based on TRIZ works of G. Altshuller and the author. The presentation will introduce a novel approach to set up innovation management strategies, somewhat different from what Prof. Christensen’s proposed. To get ideas for future innovations, the intervention of Vladimir will introduce powerful tools such as: 1. Systems approach, 2. Laws and patterns of system development, 3. Methodology for solving non-standard problems, 4. Resources and 5. Technology transfer. On disruptive product innovation, the presentation will be directed towards an algorithm that includes: 1. Identification of needs, 2. Product development, 3. Consideration of product factors over its lifecycle, company factors and market factors, 4. Forecasting of product development, company and market. To identify new needs and functions that fulfill these needs, the presentation will introduce works of the author on trends in the development of needs and patterns of change in functions. For product development, system development trends are used. The creation of disruptive innovations that reduce the cost of products is carried out using the trend of increasing ideality in the form of trimming. Sustaining innovations are created using all TRIZ tools. It will be highlighted what TRIZ tools and how are they used for each type of innovation. Forecasting is the final step in getting the idea of innovation. It determines on which of the life cycles the company and the market should be located for the production and distribution of the product implementing the developed idea.