Master Classes

Master Classes














Isak Bukhman

TRIZ Master, President and Consultant of TRIZ Solutions LLC (USA), President of Altshuller Institute for TRIZ Studies

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As chief methodologist, Isak spent almost ten years at Invention Machine Corporation (IMC-IHS) while the company established its global reputation. He now works as an independent consultant and is one of the owners of TRIZ Solutions, LLC. During recent years, Isak has been active delivering TRIZ training workshops and guiding the development of more than 100 innovation projects for more than 40 leading global Corporations, Institutes and Universities including: American Axle & Manufacturing (USA), BYD (P. R. of China), Bobcat (USA), Chery Automobile (P. R. of China), Delphi (USA), Eaton (USA), Hendrickson (USA), Ingersoll Rand (USA), Johnson Controls (USA), Alcon (USA), Biomerieux (USA), DePuyOrthopaedics (Germany), Medtronic (USA), Steris (USA), Baker Hughes (USA), Chemtura (USA), Masco-Behr (USA), Shell (USA, UK), Stress Engineering Services (USA), A.O. Smith (USA), BaoSteel (P. R. of China), Flowserve (USA), Hollingsworth (USA), Savannah River Site (USA), POSCO (South Korea), Xinetics (USA), DSO National Laboratories (Singapore), General Dynamics Land Systems (USA), Asus (Taiwan), Compal Electronics (Taiwan), Clorox (USA), Corning (USA), Epistar (Taiwan), GAF (USA), Henkel (Germany), Huawei Technologies (P. R. of China), Intel (USA, Israel), Johnson & Johnson (USA, Brazil), Matter/Fisher-Price (USA), Microsoft (USA), NXP (Hong Kong), Samsung Electro-mechanics (South Korea), Philip Morris (USA), Philips (Netherlands), Shenzhen Kaifa Technology (P. R. of China), Whirlpool (USA), Siemens (Germany), GEGR-E (Germany), Southwest Research Institute (USA), Chung Hua University (Taiwan), Lunghwa University of Science and Technology (Taiwan),  Mitsubishi Research Institute (Japan), Singapore Polytechnic-school of Mechanical & Engineering (Singapore), Tulane University (New Orleans, USA), Leibnitz Institute for Interdisciplinary studies (Germany), Holon Institute of Technology (Israel), Universidad Technologica Nacional (Argentina), Tsinghua University (P. R. of China), Hebei University of Technology (P. R of China). Isak’s work has also included the delivery of numerous basic and advanced training seminars (some together with Genrich Altshuller), education and training of thousands of managers, engineers and researchers in TRIZ/Value Methodology, and – closest to his heart – seven years of child and adolescent creativity (TRIZ) education in his native Latvia.

Master Class 1: TRIZ-Driven Innovation in Renewable Energy Technology Design [hands on a Wind Turbine Project]

Given the fast-growing population and the ever increasing consumption of resources it is imperative that breakthrough innovations make alternative energy sources more commercially viable. Wind turbines represent an attractive source of sustainable and environmentally friendly energy. World wind energy capacity has been doubling every three years during the last decade and growth rates in the last two years have been even faster.

The trainer will introduce an original Wind Turbine project to demonstrate the capabilities and efficiency of Technology for Innovation based on TRIZ. The trainer has selected a three-blade turbine as a base turbine design for this research project. The three-blade turbine is most common, sometimes known as a Danish concept. The wind turns the blades, which spin a shaft, which connects to a generator and makes electricity. The electricity is sent through transmission and distribution lines to a substation, then on to homes and business.

The potential for TRIZ as a science and philosophy of systems development has also yet to be fully realized. Especially in combination with Functional Analysis, other proven methods for problem identification, and a pool of targeted scientific and informational resources to accelerate concept identification. However, with a practical roadmap to guide the practitioner, the benefits of combining and deploying these discrete resources and methodologies are readily attainable.  This project describes a personalized roadmap that supplies a repeatable process for improving sustainable wind energy generation. Each project roadmap is an individual roadmap for the given project.

Using the improvement of Wind Turbine Development as a case study, this master class focuses on a proven and repeatable process that overcomes common TRIZ deployment challenges. It shows a workflow and methodology for how to get started working on a problem with TRIZ, how to compliment TRIZ with proven methods for problem identification, how to leverage scientific knowledge, patents information, and existing resources to accelerate concept identification.

Master Class 2: Creative Person Development

“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid. “, Albert Einstein

Historically, first materials related with Creative Person Development (CPD) were created and published by Genrich Altshuller and Igor Vertkin about 30 years ago and are available only in Russian. Altshuller and Vertkin analyzed many biographies of great and creative people. The result of this research work was the creation of the Life Strategy of the Creative Person (LSCP). The main idea of LSCP was a game between the candidate for a ”creative person” and environmental or external obstacles. In this “game” are described nearly all possible moves of “external environment” in order not to allow a creative person to gain the Great Aim and nearly all possible “answers” of the creative person to win in this “fight”. Each move was equipped with many examples – most of them from the Soviet and Russian sources. All possible moves of “external environment” and all possible “answers” of the creative person are grouped into four main categories: opening, middle game, endgame, and post-endgame. Post-endgame is possible in LSCP. The Creative Person is now out of his active life – yet, certain results are still produced due to the steps accomplished earlier.

The trainer in this master class has created Creative Person Development (CPD) topic for his TRIZ trainings based on Jonathan Livingston Seagull story by Richard Bach. It is a very popular book available in many languages and you can easily go through Jonathan’s life milestones together with the trainer during the master class.

CPD contains three parts (formation of the creative man; higher to heaven, to perfection; you are a teacher) and 49 steps. Each step is equipped with citation or with freely retelling from appropriate pages of book, with comments, with requirements to Creative Man, and with features of Creative Man. 

Dr. Anatoly Agulyansky

Sr. Staff Engineer at Intel Israel

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Anatoly holds Ph.D. in Chemistry and collected long-term expertise working in the processing of materials for electronic applications and electronic components manufacturing. His experience is in both academic research (Chemistry Institute of Russian Academy of Sciences, Bordeaux University and Israel Institute of Technology – Technion) and Electronic components manufacturing (Private consultancy, Vishay Intertechnology, and Intel Corporation). Anatoly published more than 80 papers and a book. He is currently holding a position of Sr. Staff Engineer in Intel Israel.

Master Class 3: Analysis of COVID-19 Management System

Note: This masterclass will be jontly delivered by Isak Bukhman and Anatoly Agulyansky

Motivation: The whole world is currently fighting with an invisible enemy, the virus called COVID-19. We have seen the fragility of our ecosystems in front of such situation. Many challenges and contradictions have to be tackled without compromises. It is a crisis, but also an opportunity for humankind to find intelligent solutions to this global situation.

Short description
COVID-19 Management System in all human civilization countries was not sufficient to prevent COVID-19 global (pandemic) and local deployment (epidemic). Some countries like Vietnam, Australia, Denmark, Norway, Canada, Finland, South Korea, Taiwan, Singapore were more successful on the battlefield with COVID-19. We have real heroes of this war New Zealand Prime Minister Jacinda Ardern and the mayor of Seoul Park Won-soon. We plan to use elements of TRIZ Technology for Innovation for creating a model of a more effective COVID-19 Management System.








Dr. Erik Garcell

Customer Success Engineer |, USA

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Erik is a Customer Success Engineer at – enabling and facilitating satisfaction through anticipation of customer challenges and ensuring customer goals. Erik holds an MS in Technical Entrepreneurship from the Simon School of Business, and a PhD in Physics from the University of Rochester. After graduation, Erik held a position as an Innovation Scientist at Kodak Alaris where he managed a portfolio of patents and worked to test and validate innovative product concepts through lean product methodologies. Over the course of his career, he has published intellectual property on non-contact metrology systems, and scientific literature on MEMS devices, teaching methodologies, and femtosecond laser-material interactions.

Master Class: Applying AI and TRIZ based Augmented Brainstorming to Your Problem

In this workshop students will receive a 2 day trial account to IQAubri,’s revolutionary new software that combines the power of AI, TRIZ and patent search to provide instant analysis of an inventive problem and present Functional Concepts and Inventive Principles to help guide the creation of innovative solutions. The instructors will present a brief demo with power tips on how to use IQAubri. The participants will then enter their problem, either in the form of a known problem and root cause analysis using the 5 Why’s approach or as a system improvement with a detailed description of the initial system. IQAubri will semantically analyze the problem and then provide functional solutions from the prior art and relevant Inventive Principles, chosen by the AI as the most likely to produce useful results. Finally, the participants will share lessons learned and can continue their analysis and download their results before the trial period ends. Work teams attending the conference can sign up to work their problem together in a collaborative mode using networking tools.

o Get names, email and company of participants to set up accounts (1 week early)
o Turn on Trials (1 day before)

Student Prep

o Each student (or team of students) prepares a 1 minute problem description from their work or interests
o Student should classify the problem as a known issue with a root cause or a system improvement opportunity
o Each student group will have the opportunity to apply IQAubri to generate new ideas specifically related to their problem

o 12 student groups or individuals (2 or 3 students working on the same problem counts as one)
o Due to Export Restrictions on our SW, students from Cuba, North Korea, Iran, Sudan, Syria and the Crimea region of Ukraine will be able to audit only


  • 20 minute demo of IQAubri with pro tips from instructors
  • Each student (individual or group) starts working on their problem independently (30 minutes): Instructors (2) will join each group in private side chats to answer questions and keep the problem solving on track; We will need a robust technology solution. One approach is to open separate video chats while keeping the group chat going
  • Each group will have 2.5 minutes to report back on ideas generated, lessons learned and overall impression (30 minutes)


The roundtable will be conducted and moderated by prof. Leonid Chechurin (left side) and prof. Mikael Collan (right side), authors of the book “Advances in Systematic Creativity” 

The plan is to speculate how the strategy of dynamization in TRIZ can be chosen not from Altshuller matrix, but from basic professional project financial assessment tools. In the roundtable  the e_Learning platform and the MOOC on TRIZ there will be also introduced, as well as there the results of 5-year journey in digital teaching of creativity.